Our Guiding Purpose
Vuact creates a new kind of metadata for videos based on viewer reactions and behavior. It lets viewers and video owners see what are the most valuable moments of content in videos. Vuact saves viewers time and gives video owners better analytics and tools for increasing engagement.
We are creating new levels of transparency and accessibility into video data. We are especially interested in combining the qualitative nature of sentiments and reactions with quantitative data to really understand what parts in videos are the most valuable to viewers.
On this foundation, we build tools that save the viewers time and give them more control about their viewing experience. For the video publishers, our approach creates valuable data and audience analytics that helps in optimizing their content for delivery, distribution and advertising.
Mikko Jarvenpaa, CEO
- Google PMM, HackFwd CMO, Startups
- MSc Phil Science (LSE), BBA Business
- 10 years experience in marketing, product management, startups.
- Advisor & founder, indie filmmaker.
Kalle Korhonen, CTO
- Open Source committer in multiple Apache projects.
- Cisco, Latitude, startups; MSc Computer Science
- 15+ years experience in development, architecture, entrepreneurship.
- Architected video conferencing, Android enterprise apps.
Adriano Blanaru, Product Lead
Adriano has a vast experience in the online video space, as a startup founder, advisor and recently leading product management for Vuact. He received his MBA from Wharton after working in financial services for 10 years. Originally from Brazil, he has found his home in San Francisco, where he also does amateur photography, teaches judo and tinkers with bikes.
Pete Petrash, Design Lead
Pete's design career started early on with Geocities in the late 90's. Since then his passion for creating useful and delightful interfaces has snowballed and led to his involvement with high impact products on web and mobile. Pete now leads Vuact's visual and user experience design as well as the front-end implementation.